e-Mail: contact@zena.net
Dear Prospective
Customer,
At ZENA, Incorporated we pride ourselves on designing and building the best mobile
welders in the world. Products with truly exceptional value and performance.
Our welders represent such an improvement
over previous technology, and are sold at such a low price, that the natural skepticism
of prospective customers puts us in the position of the mythical salesman who approaches
a customer asking $5 for a $20 bill. Most people reject the offer, instantly, without
even looking at the $20 bill. They assume that any offer that sounds so good can't
possibly be true. And, if you consider the lies, misstatements, inaccuracies, weasel
words, etc. often used by marketers -- such skepticism is understandable.
Because of this, demonstration has always been our most effective sales tool. When an experienced weldor has an opportunity to try out one of our welders, they can see (and feel) for themselves just how exceptionally our products perform. And, we have never failed to convince anyone who has tried the system, even the most skeptical, that our product really works!
We're completely confident that, once you use a ZENA welder, you will join the ranks of our many satisfied customers. So, to make your purchase COMPLETELY RISK FREE, we give anyone who chooses to buy a welding system directly from us a 60 day money back guarantee of satisfaction!
Install the ZENA welder and use
it yourself -- on the job -- for 60 days. If, for any reason, you're not satisfied,
just return the welder, and we'll refund your purchase price.
No hassle, no questions asked!
Sincerely,
Anthony M. Blazina,
President
ZENA, Incorporated
PS: When reading above about the salesman selling $20 bills for $5, did you wonder
why we don't just raise our price?